I'm putting aside my skepticism of government trying to solve all of our social ills to cheer a bill that would eliminate BLARINGLY LOUD television commercials.
The Commercial Advertisement Loudness Mitigation Act (CALM), sponsored by Rep. Anna G. Eshoo, D-Calif., would prevent television advertisements from playing at a volume noticeably above the programs during which they air. The bill is headed to the floor for consideration by the full House; Sheldon Whitehouse, D-R.I., is said to be ready to introduce a similar measure in the Senate.
Yes, I know how to push mute, and I know I can always leave the room or record programs and simply fast-forward through the commercials. But I don't see why I - or millions of other viewers - should have to suffer even one second of these obnoxious ads (which are also harmful to hearing). Why should an outside entity be able to override the volume I chose for my TV? In her 17 years in the House, Eshoo says, the only other bill she has carried that has even come close to having this much support was the do not call telemarketing list.
(Excerpted from The Post's opinion blog.)
JO-ANN ARMAO is a member of The Washington Post's editorial page staff.
Brainerd Dispatch ©2013. All Rights Reserved.