PEQUOT LAKES - The recipients of the 2010 Resorter of the Year award are Lynn and Bob Scharenbroich of Black Pine Beach Resort in Pequot Lakes.
The Congress of Minnesota Resorts, a statewide organization committed to educating resort owners, announced the award. The CMR hosted its annual meeting and fall conference at Cragun's Resort near Brainerd.
This annual resorter award is given to deserving resort owners who are nominated by fellow resort operators and best exemplify the spirit and goals of the CMR, the organization reported. The criteria centers around the operation of a successful and progressive resort business, service to the tourism industry both at a state and local level, and community service in other areas.
Lynn and Bob Scharenbroich of Black Pine Beach Resort in Pequot Lakes earned the 2010 Resorter of the Year award by the Congress of Minnesota Resorts, a statewide organization.
The Scharenbroichs have owned and operated their resort for 33 years. The resort association reported the Scharenbroichs "have proven themselves during their years as resort owners, as well as stewards of the land and waters they live on."
CMR members, the couple has also served on the board and helped organize conferences, were instrumental in developing the CMR scholarship program, created articles for the Resorter Reporter and have served as mentors to area resorts, as well as fellow CMR members.
Bob Scharenbroich served on the board of the area property owners association and has worked as a volunteer for the local fisheries committee. Lynn Scharenbroich has been involved in the development and progress of the Paul Bunyan Scenic Byway, and recently ended a 12-year run as the Scenic Byway Association's president, and is now a member of their township's long range planning committee.
Both have served in various capacities for the last 10 years within their area lodging tax association and are active in their church and with the Boy Scout program.
The couple came about resorting naturally, as she grew up with parents who owned their own resort for nearly 25 years.
When they were asked the question, "How have you been able to maintain a successful and progressive resort?" their answer was, "From the first year, and still today, our focus is to reinvest in the business at the highest level we can afford at the time. As important as the physical investments in the property, is the investment in relationships. Caring about customers, knowing what they like, and anticipating their needs as much as possible, is the best way we've found to fill cabins. The other important category of relationships is with other local businesses."
The 2010 Resorter of the Year award goes to a couple who after 33 years in the business have no immediate plans for retirement, the CMR reported, adding the couple still love the life and it shows in their attention to detail with their cabins, landscaping, improvements, and concern for their customers. This couple is truly an asset to the resort industry and the community in which they live, CMR said.
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