Last Thursday and Friday, two representatives of the Paul Bunyan Scenic Byway Association were in Alexandria Bay, N.Y., to lend their fund-raising ideas to an idea-gathering consortium of byway groups from across the nation whose focus was on strategies to help ensure organizational sustainability.
This group was interested only in ideas that had already proven themselves to be successful fund-raisers. A further requirement of this session was that fund-raisers discussed had to be unrelated to government grant monies.
Lynn Scharenbroich, chairperson of the Paul Bunyan Scenic Byway Association, and Linda Ulland, association member and consultant, were invited to be participants by the workshop organizer, New York's Seaway Trail. Of the hundreds of byways in the nation, fewer than 50 were offered an opportunity to send representatives to one of three two-day November work sessions.
Since the 1998 state designation of the Paul Bunyan Scenic Byway, the PBSBA has been successful in raising money for many projects along the byway route, including:
* Hiking trails totaling three miles.
* Two informational kiosks.
* A gateway gazebo.
* Paved shoulders for multi-modal use along Crow Wing County Roads 16 and 11.
* Production of Birds of the Byway brochure and life list check sheet.
* Tear-off maps of the byway area.
* Several various communication pieces.
Fund-raising strategies, in addition to membership and donations requests, the two women presented at the New York session included the use of partnerships, encouragement of support from jurisdictions through which the route passes, product development and sales and community events, such as floats and parades.
For a list of projects, more information about the Paul Bunyan Scenic Byway and ways to invest in the association, visit www.paulbunyanscenicbyway.org.
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