Scrambling to fill a crucial prime-time hour that will shortly be vacated by Geraldo Rivera, CNBC is expected to launch a new show Monday, "CNBC's America Now," which will use different anchors from both NBC News and CNBC week to week.
Anchor of the first week's show is CNBC reporter Maria Bartiromo.
While details remain to be worked out, the show will explore "the economic ramifications of (Sept. 11) and how it's going to affect everything we do, from travel, leisure," and who manufactures what, says a network source. "There are so many stories that are just beginning, (and) we're looking at this much the same way that "Nightline" evolved after the hostage crisis began in 1979."
Rivera's last show for CNBC is Friday night, and then he leaves for Afghanistan as a war correspondent for Fox News. And while his show, "Rivera Live," has long trailed "Larry King Live" and (more recently) Fox's "Hannity & Colmes," it has been a reliable fixture on CNBC. The loss has presented a quandary for CNBC that can be summed up in two words: What now?
The answer is tricky. CNBC has long wanted the hour for business news, but NBC News controls CNBC's prime-time schedule. So the onus is on NBC News to come up with something that complements both MSNBC and CNBC -- not an easy task in a hotly competitive time period.
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