OREO AD IS TOAST: A commercial for KoolStuf Oreo Toaster Pastries was recently pulled by snack-maker Nabisco Inc. after a 4-year-old boy reportedly mimicked the TV ad by putting Oreo cookies in the family toaster.
In the opening sequence of the ad, Oreo cookies are shown going into a toaster and popping up -- voila! -- in the form of KoolStuf pastries.
The Connecticut boy's mother contacted a division of the Council of Better Business Bureaus after she saw her son trying to remove the melted cookies from the toaster with a pair of scissors.
"The child, mercifully, was not injured," said Elizabeth Lascoutx, director of the CBBB's Children's Advertising Review Unit.
Lascoutx and her staff monitor between 6 and 12 hours of kid-oriented television and online entertainment to root out potentially harmful advertising and data-collection practices.
"Although we weren't found to have violated their guidelines for safe advertising, we thought that it would be best to modify the commercial," said Elisabeth Wenner, a Nabisco spokeswoman. "Safety is our No. 1 concern."
WOES OF WEALTH: Everybody should be lucky enough to have such problems: A new survey finds many individuals with a net worth between $1 million and $4 million do not feel wealthy, merely "comfortable."
Wealth, it seems, may always be just out of reach.
In 1,275 online interviews conducted with millionaires, respondents defined wealth as one or two financial steps above their existing net worth, according to Yankelovich Partners Inc., which conducted the survey for Phoenix Home Life Mutual Insurance Co.
Just 9 percent of these high net-worth individuals described themselves as "wealthy." Forty-six percent said they feel "very comfortable" and 43 percent said they feel "comfortable."
Among other woes, these well-off individuals said they feel time-deprived and concerned about the potential harm their monetary success might have on the work ethic of their children.
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