DULUTH (AP) -- Those parental pleas for children to go to bed can now be delivered with a little extra heft.
Beginning with elementary schools in Duluth, the National Institutes of Health is undertaking a publicity campaign to persuade children to get more sleep.
For years, the NIH has targeted specific groups, including drivers, soldiers and astronauts, with the message that they need solid sleep to be healthy and perform well. Now the message is being brought to children ages 7 to 11.
"Whatever children do, they will do it better if they are well rested," said Carl Hunt, director of NIH's National Center on Sleep Disorders Research.
Hunt said research shows that children who regularly get nine hours of sleep perform better in school, experience better moods, suffer fewer accidents and are less likely to become obese.
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