In announcing major plans to revamp its stores and pump up its earnings, Sears, Roebuck and Co. said Wednesday it will become less like a traditional department store as it strives to provide an easier shopping experience.
The nation's fourth largest retailer said it will eliminate 4,900 salaried positions, or 22 percent of its managerial workforce. About 3,600 of those jobs will come from stores and district offices and 1,300 from the headquarters in Hoffman Estates, Ill.
Calling it a "radical makeover," retail analyst Kurt Barnard said the stores will be "efficient and clearly and carefully focused, not a hodgepodge of everything with nothing for anybody, which is what it is now."
Barnard, president of Barnard's Retail Trend Report, said Sears plans to greatly expand its home furnishings selections and narrow apparel offerings to what he termed "casual classic."
The 115-year-old chain, which operates 860 department stores, mostly in malls, is borrowing some ideas from discounters. In a nod to Target's Mossimo label, it plans to have one house brand that will be stamped across women's, men's and children's lines.
Brainerd Dispatch ©2013. All Rights Reserved.