More localized information about what people are searching for online, along with multi-layered maps and user reviews of businesses, are among the new features Yahoo is hoping will draw people to its revamped Yahoo Local site (local.yahoo.com).
"We have built city pages for every Zip code in the country," said Paul Levine, general manager of Yahoo Local. In addition to breaking down metropolitan areas into smaller neighborhoods, Yahoo's redesign gives greater prominence to community-generated content such as reviews of restaurants.
At most, though, it seems only mildly interesting to see differences in Yahoo's "top searches" by region.
Not surprisingly, "restaurants" was a top query throughout the region. Yahoo's local business reviews still seem skimpy, though, with only a handful written for popular hangouts. Moreover, much business data for the Washington region seems to turn up in the wrong places -- restaurants popping up when you search on hotels, for example.
But there are nice new touches, too, such as the way you can mouse over thumbnail maps and instantly see larger versions that plot out the local businesses you are searching for by number.
Brainerd Dispatch ©2013. All Rights Reserved.