NEW YORK (AP) -- With team nicknames like Hitmen, Outlaws and Maniax, the XFL left no doubt Thursday about the image it wants to project.
It'll be the New York-New Jersey Hitmen, the Chicago Enforcers, the San Jose Demons and the Memphis Maniax.
Also, the Orlando Rage, the Birmingham Thunderbolts, the Los Angeles Xtreme and the Las Vegas Outlaws.
The eight names, logos and team colors were announced at the World Wrestling Federation's garish theme restaurant and retail store in Times Square.
The smashmouth football names were no surprise -- since Vince McMahon, head of the WWF, is the spirit behind the XFL. The WWF and NBC co-own the league.
Still, XFL president Basil DeVito conceded the names could have been even more outrageous.
"Some suggestions were discarded," he said, explaining that he acted as "an unbiased arbitrator" when the final decisions had to be made.
Birmingham officials originally wanted the team named "The Blast" but the idea was shelved because of negative connotations from the 1963 fatal bombing of four black girls and a 1998 fatal abortion clinic bombing.
The eight selections were the survivors of a 53-name list. Focus groups, including young males under 24 that the XFL considers its prime market, helped pare down the candidates. The macho image extends to the logos.
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