PRINCETON, N.J. (AP ) -- The Educational Testing Council and the Advertising Council are going after cheaters.
An Ad Council public service campaign, to debut in late summer, will zero in on the negative effects of cheating on education and society.
''Cheating undermines integrity and fairness at all levels,'' says Nancy Cole, ETS president and chief executive officer. ''An Ad Council campaign focused on the values of individual learning would truly increase awareness of the issue and perhaps most important, move children as well as their parents and teachers to recognize that cheating prevents learning and masks true accomplishments and weaknesses.''
Griffin Bacal, a New York agency, will develop advertising, while public relations activities will be coordinated by Rowan & Blewitt Inc. In 1998, Ad Council campaigns received more than $1 billion in donated media time and space.
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