At birthday parties, ice cream increasingly takes the cake

Posted: Thursday, July 28, 2005

Ice cream cakes are one of the most popular ways to celebrate birthdays, especially in summer.

"Parents are busier these days. And the ice cream cakes are not only easy to pick up and convenient, but they're the novel alternative to a standard sheet cake," says Deborah Benke, publisher of Washington Parent magazine.

Their popularity seems to be growing. At Carvel Corp., one of the nation's leading makers of such cakes, sales are up 8.2 percent in the last year in the 485 supermarkets in the Washington-Baltimore area that carry its products, said company spokeswoman Jennifer McLaughlin.

The Washington Post Food section sampled some of the best-selling ice cream cakes made by chain ice cream stores. We asked Jewel Zimmer, pastry chef at the three-star CityZen restaurant in the Mandarin Oriental hotel in Washington, to help us judge them in a blind test.

After cutting into each one, we discovered a few surprises:

Not all ice cream cakes even have cake inside. Some have a layer of cookie crumbs; others are solid ice cream.

Some cakes are difficult to cut and serve. A Maggie Moo's cake, for example, holds its shape on a hot afternoon better than one from Cold Stone Creamery. But there can be a notable trade-off in flavor.

Our advice: Always call ahead for availability; order 48 hours in advance. Also, prices can vary widely for the same cake at different locations of a franchise store. And keep in mind that ice cream cakes are dense and serve more people than you might expect.



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