MINNEAPOLIS (AP) -- ''Star Wars: The Magic of Myth,'' a touring exhibit that ends a three-month stop at the Minneapolis Institute of Arts on Sunday, brought in 4,000 new paid memberships to the museum, an official said.
In terms of attendance, the exhibit is among the most popular ever mounted at the institute, said John Easley, director of development and external affairs.
About 125,000 people went through the exhibit, which was frequently jammed.
''But more significantly for us, 'Star Wars' brought a lot of new people to the museum -- people who hadn't been here recently, or at all,'' Easley said.
The surge of new memberships since 'Star Wars' opened Feb. 27 has boosted total membership to about 28,000, he said.
''About half (of the new joiners) were family memberships,'' he said. ''On top of that, a lot of fathers and sons came to the show. Statistically, the art museum is more likely to be visited by women than by men, so it was wonderful to see so many men with their sons.''
Despite its popularity, the exhibit is not expected to make money for the museum.
''We don't have the financial reports yet, but I expect this is a break-even or modest revenue gain,'' Easley said. ''It's a very expensive exhibition.''
The exhibit, developed by the Smithsonian Institution, came to Minneapolis after opening in San Diego, where it was seen by 80,000 people. From Minneapolis, it will move to Chicago's Field Museum for six months before going to art museums in Houston; Toledo, Ohio, and Brooklyn, N.Y.
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