WASHINGTON (AP) -- Hard-hitting ads made by an anti-smoking foundation to keep teen-agers away from cigarettes, while ads produced by tobacco maker Philip Morris do little to dissuade teens from lighting up, according to a study commissioned by the foundation.
"What we found is our campaign resonates much better with young people," said Cheryl Healton, president and CEO of the American Legacy Foundation.
The foundation hired researchers to compare the effects of anti-smoking "truth" ads produced by Legacy with the Philip Morris USA's "think, don't smoke" campaign.
The findings were based on surveys of roughly 9,000 12-to-17 year-olds conducted before and after the "truth" campaign was launched two years ago. The Philip Morris campaign began in 1998.
The percentage of young people who reported knowing about a tobacco marketing campaign nearly doubled in the first 10 months of the "truth" campaign, going from 24 percent to 46 percent, the study said.
Brainerd Dispatch ©2013. All Rights Reserved.