NEW YORK (AP) -- Regis Philbin, meet Susan Lucci.
Philbin, who became television's most talked-about personality this year on ''Who Wants to Be a Millionaire,'' has inherited the hard-luck loser mantle from Lucci at the Daytime Emmy Awards.
He lost the award Friday as best game show host to ''The Price is Right'' host Bob Barker and Tom Bergeron of ''Hollywood Squares,'' who tied. It was Barker's 11th career win. Philbin also lost his bid for best talk show host; he has nine Daytime Emmy nominations with no wins in his career.
''We have a new serial Emmy loser,'' said Thomas O'Neill, author of ''The Emmys.'' ''I'm speechless. I don't know how that could have happened.''
Lucci won her first Emmy last year after 18 unsuccessful nominations.
''Don't feel bad, Regis,'' Bergeron said. ''(Disney chief Michael) Eisner's buying you the Statue of Liberty.''
''Who Wants to Be a Millionaire'' won the Daytime Emmy for best game show. Even though it has transformed prime-time television since its debut nine months ago, it was shunted off to the Daytime Emmy awards when the prime-time awards show declared it had no category it could compete in.
The decision annoyed ABC, producer Michael Davies and Philbin. But Davies, wearing red plaid pants, ignored the controversy in accepting the award.
''Regis Philbin, you are a god,'' Davies said.
Rosie O'Donnell won her fourth straight Emmy as best talk show host and her show won best talk show for the third time.
''Wow,'' O'Donnell deadpanned, minus the tears she displayed while winning in the past. ''I feel sort of like the spoiled kid who gets this too many times.''
Anthony Geary, Luke Spencer on ''General Hospital,'' won as best actor in a daytime drama for the second year in a row. It was his third win overall.
Veteran actress Susan Flannery, who plays Stephanie Forrester in ''The Bold & The Beautiful,'' was honored as best actress.
''General Hospital'' was named best soap opera for the seventh time, the most ever in this category.
Shemar Moore of ''The Young and the Restless,'' who won his first Emmy as best supporting actor, brought a cell phone to the stage to make a call.
''Mom, I won this damn thing,'' he said when she finally answered. Sarah Brown of ''General Hospital'' won the best supporting actress award, letting out a scream of delight.
The late Shari Lewis won the award for best performer in a children's series. Her daughter accepted the award with her mother's puppet, Lamb Chop.
''Sesame Street'' won the award for best pre-school children's series for the sixth straight time.
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