The changes keep coming at the Brainerd Dispatch -- this time more color pages.
Fresh from its April 19 switch from an afternoon to a morning newspaper, the Dispatch continues to invest in changes aimed at giving its readers a more compelling product.
This weekend, the first part of a two-stage press upgrade will take place with the re-installation of two rehabilitated and improved press units, Press Foreman Pat Sprenger said. The installation involves the stacking of the two rehabilitated units on top of two existing floor units. This stage should be completed by Monday or Tuesday.
Stage 2, the installation of a four-high unit, is expected to be completed during the first week of June.
"What we're trying to get to is where nearly all section fronts are full color," Publisher Terry McCollough said.
The newspaper, he said, will invest about $400,000 upgrading the press, several of its computers and an additional inserting machine for the circulation department this year.
"The four-high will print full color (process color) more accurately and more often," McCollough said. "The paper will simply be more colorful."
Installation of the heavy presses is a formidable task and the operation has required printing and news deadlines to be adjusted. McCollough said readers may notice that a few odds and ends they expect to see in the Sunday paper could be missing this weekend if glitches occur, but Dispatch employees will do their best to make the transition without inconveniencing the readers.
MIKE O'ROURKE can be reached at firstname.lastname@example.org or 855-5860.
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