TRENTON, N.J. -- LifeSavers' basic Five Flavor roll will stay just the way it is after all -- complete with pineapple.
The company, a division of Parsippany-based Nabisco Inc., had toyed with the idea of dropping it from the Five Flavor roll, which for 65 years has been the same: lime, lemon, cherry, orange and pineapple.
But a wave of telephone and Internet votes from customers indicated that most people thought the idea was, well, un-holey.
''There are a lot of pineapple aficionados out there,'' said Jim Goldman, LifeSavers' president. ''That's what they want, so that's what we're going to give them.''
He said company research indicated that pineapple was the least popular of the Five Flavor roll. Executives thought adding strawberry or watermelon would boost sales and please palates. So they set up special telephone lines and an Internet site to let people decide whether to deep-six pineapple.
More than a million votes were cast, and Goldman says there's no evidence they all came from just one die-hard pineapple disciple. Pineapple tallied 54 percent of the vote, whipping watermelon (25 percent) and strawberry (21 percent.)
To celebrate pineapple's reprieve, the company is hiding special pineapple-only rolls among shipments of Five Flavor. Those who get one will win its weight in gold, a prize Goldman said could be worth as much as $4,000.
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