Fifteen Central Lakes College students have been recognized by the Advertising and Marketing Federation of Central Minnesota for achievements in graphic design and photography.
CLC captured 24 Addy awards in ceremonies held for professionals and college students from campuses in Staples, Alexandria and St. Cloud, which offer career education in design and photography.
Sixteen were for CLC students studying Communication Art and Design; eight were awarded to students in Photographic Imaging Technology.
Verndale's Merissa Benson of CLC repeated as Best of Show winner, having earned that honor in 2003 for her assembly of entries in several categories. She also received Judge's Choice honors from two of four judges.
CLC claimed eight individual first-place Gold awards, each presented in the form of a triangular grant block and a brass plate with the winner's name engraved on the front. It is known as the Addy.
Central Lakes College student Teasha Scheeler of Brainerd created an award-winning Atomic Fire Ball advertisement, using her own upside-down face photographed by her mother as Scheeler tucked her head beneath her legs and struck a wide-eyed pose. The concept earned a Silver Addy.
The runner-up honor is a Silver Award presented as a Certificate of Excellence. CLC received 13 of those.
Benson's triumphs included a bag design competing in collateral material-single entry. Her "Books Revisited" bookstore concept captured Best of Show, as well as a Gold Addy. All four judges agreed on the power of its design.
"You made me want to visit this store and become a loyal customer," said Barbara Schmidt of Barbara Schmidt Associates, Minneapolis.
"You hit the mark," said Jill Christen, lead illustrator of Creative Memories. "The store is what the bag 'screams'."
"This raised the bar," said Matt Benka, creative director of The Johnson Marketing Group. "Work this good makes judging easy."
Jeannie Besmehn of Brainerd won an Addy award for a consumer or trade ad.
"I was convinced the moment I saw this beauty," said Allen Johnson of Zuzu Design.
Benson's other triumphs included Golds in ad campaign and consumer or trade art (poster).
Her Judge's Choice honors came from judges Benka and Johnson. Benka picked her ad campaign for CLC using the CLC Marketing Department's actual "Real Students, Real Stories" theme. Johnson chose Benson's poster for the CLC Communication Art and Design program.
Other CLC Gold Addy winners:
From Communication Art and Design -- Silvia Luton, Cushing, campaign; Brad Raymond, Rochester, CD cover and computer illustration.
Merissa Benson of Verndale repeated with Best of Show honors to top the collegiate field of entries at the Addy Awards in St. Cloud. Her instructors at CLC are Don Garey (center) and Leon Dahlvang.
From Photographic Imaging Technology -- Lindsey Smith, Brainerd, "Eastwind Calling"; Tonya Mudek, Staples, "Remembering."
CLC Silver award winners:
Christie Brown, Nisswa, campaign; Don Beaton, Detroit Lakes, collateral material single entry; Teasha Scheeler, Brainerd, consumer or trade ad; Weston Steinbring, Warroad, campaign; Jeannie Besmehn, Brainerd, consumer or trade ad; Luton, two collateral material single entries; Amanda Hubbard, Eagle Bend, "Nervous" photo; Sierra Martin, Wadena, "Bee Sitting on a Flower" photo; Deanna Nelson, Brainerd, two photos, "Nicole" and "Purple Geranium"; Meggan Wendt, Park Rapids, "Halie" photo; Nick Coulter, Crosslake, "Mankato Courthouse" photo.
Several CLC alumni earned honors in the professional competition. Allen Johnson of Zuzu Design earned a Gold and three Silvers. Aaron Hautala of Evergreen Press led his delegation to four Golds and four Silvers. Chuck Nelson of Nelson Mitchell Advertising, Baxter, headed a delegation which notched Best of Show, six Golds and seven Silvers.
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