What factor most dictates food choices: cost, nutritional concerns, taste, family food preference or time?
Even in this era of health concerns and hectic family schedules, taste swamps the competition, says Laura Sims, professor of nutrition and food science at the University of Maryland.
''We simply like to gratify ourselves through food,'' Sims told a briefing of the Congressional Prevention Coalition, a bipartisan group of 42 members of Congress interested in promoting health, nutrition and exercise.
Sims based her comments on research conducted by the Food Marketing Institute, an industry group that annually tracks consumers attitudes and buying patterns at supermarkets.
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