NEW YORK (AP) -- In an ever-changing TV sports landscape, where a high rating is never a sure thing, one rule holds true.
The Super Bowl is still the Super Bowl -- an audience-grabber that almost always attracts the largest viewership of the year and generates upward of $100 million in ad revenues for the host network. Even when the game is a dud.
The Baltimore Ravens' 34-7 victory over the New York Giants had too much defense, too many punts and too big a competitive gap between the teams to grab and maintain viewers' interest.
And while the national rating for CBS Sports' telecast of Sunday's blowout was 7 percent lower than for last year's NFL championship game on ABC, and ranks tied for 27th out of 35 Super Bowls, an estimated 131.2 million viewers saw at least part.
An average of 40.3 percent of the country's TV homes were watching at any given moment (the rating), while 60 percent of in-use televisions were tuned to the game (the share).
The lowest previous share for any Super Bowl was 61, in 1999 (on Fox) and in 1992 (the last time CBS televised the game).
By contrast, the five World Series games last fall averaged a 12.4 rating, down 22.5 percent from 1999.
Brainerd Dispatch ©2013. All Rights Reserved.