Partnerships give byways life. Local partnerships make byways great. And byways, in turn, invest in projects to celebrate the lives and promote the resources, events and places that brought official byway designation to their roads in the first place.
Partnerships exist on all levels.
At the federal level, byways function under the wing of the Federal Highway Administration and work closely with many others, including the Forest Highway Enhancement Program, American Recreation Coalition and the National Trust for Historic Preservation.
In Minnesota, partnerships with Explore Minnesota Tourism, the DNR and the University of Minnesota have brought funding to byway projects that have run the gamut, from brochures on bird and wildlife watching and habitat enhancements to marketing byway features, spearheading community events and developing organizational management, marketing and sustainability plans.
As important as these partnerships are, though, they pale in comparison to the importance of local partnerships.
The Paul Bunyan Scenic Byway Association has forged local partnerships with more than 50 businesses, organizations and individuals over the 11 years that the PBSB has enjoyed official designation, first as a state scenic byway and then, in 2005, as a national scenic byway.
Partnerships take many forms. Some provide cash donations for projects, others provide in-kind services from printing to recording studio time. Some are donations of help for a wide range of byway activities. Together they give life to the Paul Bunyan Scenic Byway.
"The high quality of the many projects we've been able to do over the years is a direct result of the support the Paul Bunyan Scenic Byway Association has received from local businesses, organizations, jurisdictions and individuals," chair Lynn Scharenbroich said.
There are several projects currently under way, including a major sustainability plan, development of a byway jingle for public service radio announcements, a Paul Bunyan summer event developing in concert with the Chamber of Commerce, tour brochure, padded tear-off byway route maps, Byway exhibit room additions and several others. If you, your business or organization would like more information about partnering with the Paul Bunyan Scenic Byway on any of these projects, e-mail to firstname.lastname@example.org.
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