CROSBY — Aaron Hautala, president of the Cuyuna Lakes Mountain Bike Crew, was named to the International Mountain Bicycling Association’s Regional Leadership Advisory Council.
IMBA asked Hautala, who has 16 years of marketing experience and is owner and creative director at RedHouseMedia, to join the Midwest’s Leadership Advisory Council on behalf of the Cuyuna Lakes Mountain Bike Trails.
“The Cuyuna trails have quickly become a premiere mountain biking destination and we’re excited about sharing ideas and resources in hopes of creating even more mountain biking communities throughout the Midwest,” said Hansi Johnson, IMBA’s Midwest Regional Director.
Hautala and the Cuyuna Lakes Mountain Bike Crew work together with IMBA to create sustainable trails and develop strong advocacy for those trails, locally and on a state and region-wide level.
“IMBA is promoting the Midwest as a mountain biking destination. Thanks to them, people are coming from the mountains to Minnesota to ride,” Hautala said. “IMBA’s advisory council gives our region a seat at the table. It allows us to hear ideas from other areas and create awareness for Cuyuna.”
There are five IMBA Leadership Advisory Councils covering the regions of the United States — Midwest, Rocky Mountain, Pacific Northwest, Southeast and Mid-Atlantic. Johnson described these volunteer groups as “the eyes and ears of mountain bike advocacy.”
To learn more about the Cuyuna trails, join the Cuyuna Lakes Mountain Bike Crew during their monthly meeting, at 7 p.m. at the Hallett Center on the first Thursday of every month.