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More local editorials

Posted: January 31, 2013 - 7:28pm

As a regular reader of the Dispatch I would like to make a few comments about the editorial page of the newspaper. I was a member of the Dispatch Board a few years ago. We had about eight to 10 members that showed up for the meetings.

Everyone had the opportunity to voice opinions about the Dispatch. We had some spirited discussions about the content of the paper. We all had a chance to express our concerns about making the paper better. It was a fun time listening to the group as they made suggestions to improve the content.

The Brainerd Dispatch has been a great paper for the area and I for one want it to continue to have a positive influence for it’s readers. I would like to make a suggestion. Start writing editorials that local people are concerned about. Monday’s editorial by Mike O’Rourke about the food trucks is a prime example.

Ray Gildow had a program on Public TV about Brainerd High School kids getting directions on how to make decisions concerning career choices. It’s a great project, it needs all the publicity it can get. We have drug problems, educational problems, welfare problems, and a host of others.

The paper has a wonderful opportunity to do some positive things about everyone of those issues. Don’t waste the chance to bring positive change to many of the problems we are confronted with each day in our area.

Pat Miller

Staples

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sadiemarriedlady
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sadiemarriedlady 01/31/13 - 09:09 pm
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Good suggestions but,

We are capable of being concerned about local and national issue at the same time.

Bubba Yumbo
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Bubba Yumbo 01/31/13 - 09:29 pm
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We're capable of it, Sadie, but I'm reading that the

author thinks the paper has intentionally strayed away from this local focus. Sounds like she has an informed vantage point from which she speaks, also. Good points.

Writing in-depth editorials on local issues is hard work, though, compared to pulling out a canned editorial (that's 2/3 quotes or borrowed material from other sources). Maybe the editorial/audience development dept. is understaffed? There's definitely a stream of discontent with editorial section being voiced by many people. (And for each one voiced, there are many who feel similarly but do not write in to make suggestions.)

southie11
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southie11 01/31/13 - 09:39 pm
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Is there still an editorial board?

If so, who is on it, and how do you contact them?

FNB, can you find out and post the answers here?

Fair n Balanced
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Fair n Balanced 01/31/13 - 10:20 pm
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I'm just a

bomb thrower, remember? You are retired and have the time so have at it.

snackfu
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snackfu 02/01/13 - 12:20 am
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Agreed, Pat

If I want to read national news, there are many others who do it better.

When I want to read local content, I want to be able to count on my local paper.

Bubba, you are absolutely correct. In an era of press-release journalism, writing original content takes work.

Bubba Yumbo
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Bubba Yumbo 02/01/13 - 07:22 am
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Editorial Board members

As of March 2012 (most recent I could find) here are the Editorial Board members, Southie:

"We’ve made a few other changes as well. In addition to (Keith) Hansen and (Mike) O’Rourke, members of the editorial board are Tim Bogenschutz, publisher; Terry McCollough, former publisher; and Jackie Burkey, community representative."

Seems like a very small number of folks, and many are enmeshed in the chain-of-command. Do you always talk candidly with your boss, and challenge him/her in the manner an editorial board should challenge itself?

Also useful from this article:

"Brained Dispatch editorials are now signed by their authors. This promotes accountability and allows readers to understand whose perspective an issue is being addressed by in the editorial. The majority of editorials will be written by Keith Hansen, the Dispatch’s vice president of audience development, and Mike O’Rourke, associate editor. These editorials reflect the opinions of the authors. As usual, the publisher has veto power on any editorial."

The buck stops with the publisher, Tim Bogenschultz (who interfaces with Morris?).

sadiemarriedlady
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sadiemarriedlady 02/01/13 - 09:21 am
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I'll go for the local

I'll go for the local editorials and we can help with ideas.
Do you write on issues that are vanilla and everyone will
love or do you write about issues that readers will disagree on? The sidewalk issue by Garfield school, Brainerd Public Utlilties, School funding, the dog park. Fine but, the paper
would have to choose which side to take. Whatever side
they choose is going to p---- off the other side.

Bubba Yumbo
18669
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Bubba Yumbo 02/01/13 - 11:15 am
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Exactly, Sadie.

At the end of the day, if it's an issue for which sides are drawn, someone will probably be unhappy. So be it. If the newspaper does it's reporting and editorial job, it researches all sides of issues, weighs the relative merits of each/all, and takes a principled stand. That's what editorialists traditionally do. Then, when readers invariably disagree, they are free to make their own case in response. This isn't a new concept to the folks who work on the editorial page at the Dispatch; just journalism 101 taught in Jr High.

Pat Miller, the letter-writer, seems to be wondering why they've strayed so far from this basic responsibility of an editorial page. She doesn't need to buy the Dispatch to read about Benghazi or the latest debt ceiling rant from Fox-via-Keith Hansen. She can get national news and op/ed elsewhere. It's the local stuff that's missing here.

Maybe they need to keep Keith as V.P. of Audience Development, and hire an actual Editor-in-Chief, again, who focuses on this.

southie11
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southie11 02/01/13 - 11:47 am
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True, bubba

Like: what is with the sidewalk issue before the city council?
And what happened to Guy Green's show?
And how is unemployment in the area progressing since Costco opened?
And is the Fleet firing range going great guns?
And why did gas just go up again?
And is it true that lakeshore property homes for sale inventories are the lowest ever?

Local minds want to know?

sadiemarriedlady
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sadiemarriedlady 02/01/13 - 12:32 pm
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Who decides?

I see the problem of what local issue to write about.
The sidewalk issue is covered in the city council meetings.
How many care and know about the Guy radio show?
You can and should check the unemployment numbers
when they come out, I think they are usually in this paper.
I don't know about Fleet Farm, they would be accused of
favoring a business if it is in the editorial section.

Gas is always going up and down.
Lakeshore property -- it's winter.

Some inquiring minds want to know. These suggestions should be taken up.
I think this paper rarely has taken up a position on local issues.
I know they have on some school issues.

ProudRINO
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ProudRINO 02/01/13 - 01:29 pm
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Rarely do they address local anymore Sadie

Compare the old pre-Keith Hanson version with today's and you'll see how the amount of local or even regional issue discussion has dropped off in the BDD.

I'm convinced that only reader backlash against advertisers and subscriptions will lead to any changes here.

I've spoken before of what I was told--that the BDD was moving to a new format, a yin-yang thing, with Hanson being their Rush Limbau and O'Rourke being their Eddie Schultz.

I really dislike that and told the publisher so--there are lots of options for that kind of extremism in the media--while there are NO options for the good local or regional coverage that the BDD used to specialize in.

But even if you like a far right vs left daily dichotomy in your local paper, that isn't what we've seen. I think a simple analysis would find that the far right perspective--Hansen's--vastly outnumbers the small number of editorials we see coming out of O Rourke.

Yes there are issues that are broader and also of strong interest locally--guns lately for example--that the BDD has addressed in editorials. But look how Keith addressed that. He commented on a proposed bill without even reading it--but he sure repeated the same spin that others with a clear agenda to spin the story have!

And in the meantime, nothing comes out on local angles. How do the local police report info to background check databases? Where's the local gun control poll? What is the BDD's take on the big trapping controversy? The Crosby police issue seems like a real interesting opportunity for an investigative jounalist and would likely be eaten up by readers--but nothing said there. What about a local angle on the Dayton tax change proposal?

There's only so much space in any edition. There are many issues of local interest or concern that are no longer being presented.

What we see today is not the way it used to be in the BDD.

Regarding what IS in the paper these days, it would at least be nice to see some basic fact consideration in editorials, slanted one way or not. Whether the position in an editorial leans right or left is of less concern to me than they get simple basic facts right, and appear to at least consider all sides before rendering an opinion.

Hansen appears to not only not care to check for facts, but his points are often copied directly from the spin of the day from far right publications, blogs, and other media. So even if you subscribe to that extreme, you really don't get a thing that's fresh in the BDD.

Sad stuff.

Bubba Yumbo
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Bubba Yumbo 02/01/13 - 01:51 pm
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Amen, ProudRINO

If it was ever really the new managements' intention that Mike O'Rourke was to represent the flip-side arguments of Keith Hansen's, I've never seen evidence. Of course, I'm still waiting to see even one piece from O'Rourke that's remotely pushing the supposed "liberal" envelope. I've only read very "measured" pieces with his by-line, which is a compliment.

As long as the Publisher thinks everything's going swimmingly (financially-speaking), do you see any impetus for change, ProudRINO? Don't the owners/managers know they have a captive market here, for local news, ads ...? What other paper are folks going to buy if they no longer like the Dispatch? There really isn't one, and they know it. Even advertisers don't have much say, as the owners can say, "bye-bye -- been good to know you; feel free to advertise at the other paper."

sadiemarriedlady
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sadiemarriedlady 02/01/13 - 02:24 pm
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I've never been one to focus

I've never been one to focus on the editorial of any paper.
For many years, the editorials in most papers I read were from the liberal slant. I just glanced at it or read it depending
on how much I could stand.

The editorial is just not that big of a deal to me, as it is just the editors opinion and is there for a reason.
I do usually look at it and depending on the subject will read it.
The editorial in this paper has never been important to me except when they actually take on the school district, city council or county commissioners.

I would never go after advertisers. Ever, I think that is a low blow and bullying.

Bubba Yumbo
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Bubba Yumbo 02/01/13 - 03:38 pm
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4

Sadie, I wonder who the real bully actually is, though.

The calling and "lobbying" of an advertiser (who essentially pays for the newspaper's content) is purely a economic transaction on the part of a reader. Nothing terribly personal -- just business in the fast lane, involving competing interests. The concept of a boycott is an old one, but it's also essentially a non-starter in this situation.

Advertisers are compelled to be more responsive in markets where consumers have multiple choices, and where they (with their consumer hat on) have multiple choices, also. That's not the case here. Both sets of BDD's customers -- their advertisers and their readers -- have limited alternative options.

So bullying, from another perspective, is the newspaper owners not caring what readers or advertisers think , because they don't have to -- they're the only gig in town. They don't have to have an editorial board made up of a dozen diverse folks, they can just boil it down to a manageable 4 or 5 (half of whom report to the other half). This is why local ownership seems preferable, because a local owner has a sense of civic responsibility and pride that can supercede purely bottom-line economic decisions. Why would we even expect Morris, an owner of 12 daily newspapers (mainly in the South), plus many other holdings, to necessarily have the same community concerns as a local owner? I'll be curious to know whether Pat Miller thinks her concerns have been addressed (if she follows up in a few months).

sadiemarriedlady
23021
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sadiemarriedlady 02/01/13 - 04:36 pm
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4

bubba

How much do you set aside for advertising in your business?
Then how do you decide where to allocate the money to get the best bang for the buck?
In a small town like Brainerd, the business chooses the vehicle that hopefully reaches the audience they want.
The owner being a small business owner,may not have time to read the editorial page. If a customer would call them and ask why they are advertising in a place where xxx is being said, they wouldn't know what to do.

I do not believe in going after an advertiser. They are just trying to sell their product or whatever. Now, if you are a regular customer and feel you should say something then fine.
So many times people who seldom shop at the place etc.
call and complain that they won't go there anymore. hahaha
they never did. This town is small, the small business owners have a hard time making it without trouble from editorial readers.

southie11
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southie11 02/01/13 - 05:10 pm
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4

Reading editorials in the 1950s...

We were raised by a father who read them at the dinner table. Of course the great writers in those days would be appalled at what passes for journalism nowadays. We took the Christian Science Monitor and two other daily papers. And then got some big fat paper on Sunday.

And local news came over the radio. Where is it coming from today? Some from the Internet and some from TV. But Crow Wing County news should be in our local paper. And don't forget, their advertising revenue is taking a hit this year due to losing the Crow Wing County bid, so we should expect some greater coverage that appeals to all of us residents, part time or full time. That is what sells papers. National political news is easily accessed online.

muehlbau
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muehlbau 02/02/13 - 06:49 am
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3

Companies are advertising via smartphones and email...

...whenever possible. Way cheaper and more targeted. Newspaper advertising is a thing of the past because it doesn't work very well when no one is subscribing. Personally, I'd rather see papers run on subscriber dollars than advertising dollars because there is a huge conflict of interest when advertisers dictate the content of news stories that affect them directly. That's basically what happened with Guy Green's show. An advertiser on 3Wi who is on the council didn't like Guy Green's criticism of him, so he pulled his advertising dollars. Personally, I think that was a huge mistake on his part given how popular Guy Green's show was. He would have been better off engaging Green and those who were concerned about the sidewalk issue and trying to work with them to find a solution that would make the people directly affected by this decision happy. As it stands, his attempts to silence Green could very well have a negative impact on his own business if supporters of Guy Green's show refuse to patronize it.

Bubba Yumbo
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Bubba Yumbo 02/02/13 - 08:55 am
4
0

Sadie, to answer your question, in the three businesses we've

owned over the past 30 years, only one of them required advertising in a newspaper/radio. In the case of that business, we, unfortunately, had really only one choice (for print and radio) in terms of where to advertise. We held our nose and advertised with media whose editorial policy we did not respect. I'm sure there are advertisers in the Dispatch who do the same, because the Dispatch is the only game in town (for print media). That's why I said a threat to withhold advertising would be greeted with a "don't forget to write" from the Dispatch, in this situation. They don't really have to care what advertisers think, because they know they have few other options. They don't have to care much about what local readers think, either, as they are the only Brainerd paper.

Good point, Muehlbau, that this is beginning to change as advertising is moved to more targeted social media (hence the "audience development" focus at Dispatch, beyond the physical, printed page?) The entire transformation hasn't quite relegated all newspapers to the Smithsonian history section, but soon? Your suggestion of subscriber-based support of media is what public radio (essentially) does, and it might work for more targeted specific shows. There's always a customer and a provider, though.

The Guy Green situation you outlined is a good example of how consumers vs. advertisers work in the market. The guy who pulled his advertising may end up paying more $$-consequences than the other Guy, but it might be worth it to him if he simply didn't want to put his actual money behind that product. Lots of competing priorities, dollars being one.

I had never heard of the Guy Green show until a couple months ago in these comments. What is current status?

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