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Downtown Brainerd store closings: Bittersweet

Two long-time Brainerd businesses expect to close at year's end

Posted: September 7, 2012 - 8:27pm
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Renee Richardson Owners of the Bead Box plan to close the business by the end of the year as they relocate to North Dakota.
Renee Richardson Owners of the Bead Box plan to close the business by the end of the year as they relocate to North Dakota.

On a sunny weekday morning before Rhonda Smith opened her store in downtown Brainerd, a well-wisher was already peeking in the main street windows.

Smith’s had a flood of such visitors. With obvious concern they ask how she is doing and wish her well on her upcoming move and subsequent plan to close two long-time Laurel Street businesses.

“There’s a lot of shock. A lot of tears. It was obviously a tough decision for us,” Smith said as she looked around the Bead Box store she and her husband Brian spent hours renovating and returning to its vintage roots, right up to the pressed tin ceiling overhead. “I felt like I was going to be here forever, I really did.”

Change.

It’s something Smith said her husband has embraced during the years as the chief boiler engineer saw his job leave with Potlatch’s closing and went through it again after Missota Paper Co. ended. Brian Smith then joined his wife in their Downtown Art and Frame business, a mainstay in the solid former bank building at the corner of Laurel and Seventh streets.

The couple expanded their business venture to include the Bead Box across the street, enjoying the task of restoring the interior of the former five and dime store in the 1909 building.

Smith said her husband supported her passion for both stores, 18 years with Downtown Art and Frame and 12 years with the Bead Box, first in Nisswa and then in Brainerd.

For the past year, Brian Smith has been working in the Fargo, N.D., area. The ripple effect of the North Dakota oil field boom is creating more activity in the Fargo area and Rhonda Smith said her husband was being asked to make a commitment there. He enjoyed the challenge of being a problem solver as he worked in the boiler industry.

“It was my turn to support him,” she said.

So they decided to close both stores by the end of the year and make the move to North Dakota. Smith isn’t sure what she’ll do yet, although she doesn’t plan to open a retail store.

A colored pencil artist who enjoys watercolor painting, as well as the creativity in jewelry making, Smith didn’t have much energy for her own art projects after a full work day. With the move, she hopes that will be one of the changes. The future, she said, is full of options.

With the recent closing announcement, now all the more real with store closing signs in the Bead Box windows, people may think the economy was a player in the decision.

“That is not the issue why we are closing,” Rhonda Smith said. “It doesn’t have anything to do with that.”

The economy brought new customers to the stores, she said. People who were changing how they thought of gifts and looked for ways to reduce spending, came in to make their own jewelry pieces or frame a child’s art work. Others come in armed with smartphones and Pinterest photos of items they want to make.

Downtown Brainerd has supporters and critics. Smith said a challenge persists in how to change a stigma that the downtown consists only of bars and a pawn shop as the other retail stores are seemingly forgotten in the conversation.

“I don’t know why that is,” Smith said. “If I knew the answer to that I might be able to fix that. It really is perplexing to me to why people say that. Maybe some day I’ll come up with the answer as to why that is.”

Reconstructing the downtown streetscape did bring more people interested in taking a second look, Smith said. But to get people to think of alternatives to the big box stores, she said downtown may need a sustained marketing campaign with joint effort.

“If you’re not going to invest in your own business, who is?” she said.

She said another question may be in how many liquor licenses are allowed downtown, or if those uses could be grouped into an entertainment district distinct from the retail side.

Smith pointed to support opportunities like the national Main Street Program, which started in Brainerd in 2007 but failed to flourish here. Smith said Main Street coordinators were more like chamber employees and city officials didn’t think it was needed.

Another option is the 3/50 Project, which encourages residents to buy from mom and pop businesses, supporting three by spending $50 a month with independent, locally owned brick and mortar shops.

Even spending $10 or $20 with those small businesses versus a big box retailer makes a difference, Smith said. A LookLocal iPhone app with the project helps people find those local stores that are supporters of the 3/50 Project.

Smith said she seeks out downtowns in other cities to see what they have to offer rather than just seeing the same big box enterprise.

To lose those shops with vestiges of the city’s history would be a sad thing, Smith said. “You lose the originality. You lose the specialties of what a mom and pop store can offer.”

When a framed print was too large to fit in a customer’s car, the Smiths delivered it and even helped put it up on the wall. They repaired costume jewelry that had more sentimental than monetary value. Between the two stores, the Smiths employ about six people.

They plan to keep the Downtown Art and Frame building, which they own. They lease the Bead Box from Ed Menk. After word got out about the plan to close the businesses, at least one serious offer came in to keep the Bead Box business alive.

After working long and hard to establish their businesses, Smith said they’d rather see someone carry the torch forward.

“It’s kind of like deciding who am I going to leave my child with,” she said. “I’d like to see them continue. If I could pass that on, I would like to see that.”

Smith knows what she’ll miss most in leaving — the people she’s met with many becoming extended family. Now as those people stop in to say goodbye, it’s been bittersweet.

“It’s nice to see we have made an impact on this community,” Smith said, adding it makes all the years of hard work worth it. “It’s nice to know what we’ve done is appreciated.”

RENEE RICHARDSON, senior reporter, may be reached at 855-5852 or renee.richardson@brainerddispatch.com. Follow on Twitter at www.twitter.com/Dispatchbizbuzz.

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HoneyBear
18
Points
HoneyBear 09/08/12 - 07:54 am
4
2

Closing

I visited the Bead Box a while ago and the gals working there were not friendly or wwelcoming. So I purchase my beads and supplies elsewhere. Good customer service would go a long way.

kjc
101
Points
kjc 09/08/12 - 08:40 am
5
0

good article

Very good to keep this topic on front burner. Many good ideas in the article, and helpful to hear more about why they're leaving--good luck in Fargo! I lived in Moorhead for two years and found people in both cities very friendly and community-minded. There's also a great art museum in Moorhead, and theater galore, with 3 universities. You'll like the two cities for culture.

"She said another question may be in how many liquor licenses are allowed downtown, or if those uses could be grouped into an entertainment district distinct from the retail side. " Yes. Another problem downtown is the parking. No one headed East can park West because it's on a diagonal, and very little room down the center for two-way traffic. Maybe a different configuration? No parking there? No traffic at all? A couple of gourmet specialty restaurants instead of bars? Lots of special shops downtown and people need a place to sit down, and meet, besides the one place (which is very noisy, can't talk in there when the machines are going). The buildings look very nice but the atmosphere is not working. Too many cars, traffic, dangerous parking pattern; and the bars. Remove the bars and watch the nightlife with its backlot drug dealing and using go elsewhere. I'd like to say melt away but am doubtful. Maybe leave only the Veterans' drinking/eating establishments, which are more discreet anyway. Nobody wants our veterans forced to gather in a special section just for liquor establishments, but in the heart of things so we don't forget. Is this too outlandish? And make it possible/encourage the other bars with some kind of incentive to be out of the district? Just a thought. But the parking/traffic are real problems. The street is too narrow for the current arrangement. People sitting outside the restaurant there are right in it, with all those fumes. What to do?

Meanwhile, Rhonda is going to love the art and cultural scene in Fargo-Moorhead! And good luck to Brian in his work there.

minnesnowda
17024
Points
minnesnowda 09/08/12 - 08:43 am
4
3

great refurbishing of that space

Thanks to the Smith's for pursuing the American Dream.

Retail stores are losing customers no matter where they are because so many people are shopping on-line. Did they have a website for their merchandise so it could be sold world wide? retaining the retail store for a base.

Maybe they tried that. In any case, very sad for downtown Brainerd.

Downtown has potential. We have yet to discover it.

Lifelongresident
3862
Points
Lifelongresident 09/08/12 - 09:34 am
6
0

Potential???

Snow, 20 years ago I would have agreed with you but with total lack of vision on the City Council and a completely inept City Planner it may be to far gone at this point to do anything. But who knows, maybe with new blood and more department heads that actually care about the CIty, it may have potential.

sadiemarriedlady
23475
Points
sadiemarriedlady 09/08/12 - 10:06 am
3
0

Nice people

I agree that we appreciate their willingness to "put themselves out there" . Running a business and making a go of it is long and hard work.
Good luck to you in your future endeavors and thank you.
You have done some framing for me and did a good job.

pdnet15
15836
Points
pdnet15 09/08/12 - 11:13 am
3
0

How many businesses has Brainerd lost?

How many to closing or moving? These are just 2. Radco moved, Hallmark in the East Mall closed, although Fatastic Sams just opened. Daylight Donughts recently closed. Does anyone else know how many in the last 5 years?

pdnet15
15836
Points
pdnet15 09/09/12 - 11:49 am
4
0

I see the Hallmark store that closed in the East Mall

is going to be a new Chinese and Sushi restaurant called the Four Seas.

minnesnowda
17024
Points
minnesnowda 09/09/12 - 04:55 pm
3
3

lots of new people running for Brainerd City Council

7 people for the 2 At Large seats
(of course Bob and Mary are running again)
so 5 new candidates for those spots.
6 candidates for Ward 1 (Lucy's former seat)
5 candidates for Ward 3 (Kevin's former seat)

There is a possibility of FOUR new people on the Brainerd City Council. Sadly, with that many people running, it often gives the odds to the incumbents. Kevin and Lucy are not running, of course. Good for them for creating room for new ideas and vision!

Bob's grandson is running in Ward 1 and Bob has signs in his yard for a candidate in Ward 3 (not Bob's area.) SO - Bob is hoping to get re-elected and bring along 2 tag team members.

If you can vote in Brainerd - please make a note of that.

pdnet15
15836
Points
pdnet15 09/10/12 - 06:25 am
6
0

Who is Bob's grandson?

I do agree that it is time for Bob and Mary to hit the streets and just go away.

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