BREEZY POINT — The radio station played soft, smooth music to go with the cozy, at-home feel of the station’s studio, nestled amongst the pine trees in Breezy Point. The comfortable mood was felt by many area and out-of-town people, as one of the first stations that vacationers heard on their way to the cabin.
“One of the things I think people remember most about us, are the trips to family cabins,” said Bob Bundgaard, Lakes Broadcasting general manager, the company that operates KLKS station 104.3 FM. “I have heard from so many people that when they hear (KLKS) music, they know they are close to being at the cabin and it gets them thinking lakes and pine trees.
“That’s something special.”
But radio station 104.3 FM will soon emit a very different tune. The Federal Communications Commission (FCC) approved the application to transfer the license from Lakes Broadcasting Group to Minnesota Christian Broadcasters Inc. (MCBI) based in Pequot Lakes. According to Bungaard, KLKS will air its last day of broadcasts on Tuesday and will go silent beginning Wednesday before MCBI moves WZFJ 100.1 FM The Pulse — a Christian contemporary station — to the 104.3 channel on Sept. 12.
“I think it’s going to be tough at first for people to adjust,” said Bundgaard of the station that his father first pioneered 28 years ago. “And really it is the people that made this station what it has become in the area.
“The best part about being here is the people. The lakes are beautiful, the pines are fantastic, but it’s the people.”
Home to soft and contemporary music for the past 28 years, along with live sports streams, weather and news updates and podcasts, Lakes Broadcasting Group began moving ahead with the sale of the station that has become known in the area as K-Lakes in July.
But this isn’t the first change for KLKS. In those 28 years of music, the station has changed with the times. Expanding from an original three broadcasters to its current six, and moving along with the technology, going from tape carts, to CDs to digital Mp3 and WAV files that are more common today.
Going out on top
The latest arbitron ratings — the syndicated radio ratings — listed KLKS tied for first with WJJY in the 12-plus age category, and as the lone No.1 for the 36-plus age.
“The fact that we’re No.1 in the older age group makes sense because we appeal to an older audience,” said Bundgaard. “But overall we feel pretty happy about the reception we received with that No.1 spot. It’s always nice to up there.”
“Life’s a banquet”
As the station turns another chapter, going from soft-adult contemporary music to Christian contemporary music format, a chapter in the lives of KLKS broadcasters and in Bungaard is changing, too.
“I have mixed emotions (about the sale),” said midday announcer, John Collins, a Motley native who has been with KLKS for 19 years. “It’s like the death of a beloved family pet.
“But you can look at it as either a dead end or a fork in the road. I think it’s a fork in the road.”
Collins said he would like to stay in broadcasting in someway after the station ends, but added that having some time off — for the first time for him since Vietnam — would be nice, too.
As for Bundgaard, the road remains uncertain, too, but he said he is looking forward to the next step. Whatever it may be.
“I don’t have anything lined up as of right now,” he said. “In a way, I have been focusing on being the project engineer to make sure this transition goes as smoothly as possible to go from Lakes Broadcasting to Christian Brothers broadcasting.
“Life’s a banquet. I’ll just see what the next thing is when it comes.”
A million thanks
The front desk is lined with what Bungaard said is “just a sample” of thank-you and farewell cards from people reacting to the loss of the station.
A fixture in the community, Bundgaard said the outpouring of appreciation is not lost on him or the station staff and makes saying goodbye a little tougher.
“We’ve received a lot of calls, one person wrote a (fake) check for ‘a million thanks’ and others saying ‘we will be missed’ and faithful fan appreciation and a bunch of ways that we have touched people,” Bundgaard said. “And that’s what we strive for. What we’ve always strived for. But you never really know until you come to a watershed event like this what you really do and how much people really care.
“Quite often DJs on the air, particularly during the evening hours, will be wondering if there is anybody out there, and does anybody care? And you find out, they really do. And it’s why we do this. Why we’ve been doing this.”
JESSI PIERCE, staff writer, may be reached at 855-5859 or jessi.pierce@brainerddispatch.com. Follow her on Twitter at www.twitter.com/jessi_pierce (@jessi_pierce).



Comments (5)
Add commentKLKS , is still on the air for another 10 days ........
Thanks for the support K Lakes has provided to Pequot Lakes and surrounding communities. Special Thanks for all the help provided to the Breezy Point /Pequot Lions Club group and other non profits who have benefited greatly from the stations interest in things local & important.
Well capt, something I totally agree with you on.
I love KLKS and will be sorry to see them go.
Sorry to see the changes
I was never a big fan of KLKS but Im sorry to see them go. Local radio is fast becoming a thing of the past, with live and local announcers who actually live in and know the area. That is NOT progress in my book. Now there are good local announcers out of a job. Sad. And its not like Hueberger didnt already have a signal for his Pequot station anyway, he just wanted a bigger signal. Looking for a larger audience to get "donations" from I guess. And WWWI is changing hands too from the Pryor family to a group owner. Again, not good.
Look at the last 30 years of "local" radio in Brainerd and its a constant revolving door of owners and formats. And with Pryor selling WWWI and the change at KLKS there is no locally owned commercial radio station in Brainerd. One group owner is from Bemidji, the other from Duluth. There was a time not long ago (70s-80s) when all the stations were owned and operated by local people with strong ties to the community they served. Bundgaards at KLKS, Earl Johnson at KLIZ, Jim Pryor at WJJY and Charlie Persons at KVBR. Times change...
KLKS - Thanks
This station is synonymous with the Brainerd Lakes Area and going to the cabin. You have brought so many special times into our life whether it is imagination theater or just coming up to the cabin listening to the line up while in front of the big old rock fireplace. I will miss this station greatly and would like you to reconsider selling since you are such an asset to this community etc. At any rate thank you for all the great times!!!