Radio station 104.3 FM will soon be emitting a very different tune. The Federal Communications Commission (FCC) approved the application to transfer the license from Lakes Broadcasting Group — owner of KLKS 104.3 in Breezy Point — to Minnesota Christian Broadcasters Inc. based in Pequot Lakes.
Home to soft and contemporary music for the past 28 years, along with live sports streams and podcasts, Lakes Broadcasting Group began moving ahead with the sale of the station that has become known in the area as K-Lakes in July. And MCBI General Manager Mike Heuberger said that they weren’t the only interested party looking at the frequency available with KLKS’ 104.3.
“We’re certainly not taking over the station,” said Heuberger, who said MCBI plans to move WZFJ 100.1 FM The Pulse to the 104.3 channel. “When they put the station up for sale, we jumped on it, and there were other people interested it also. The frequency is great.
“And it allows us to keep that frequency local, too (with this purchase).”
MCBI owns KTIG 102.7 FM and WZFJ 100.1 FM The Pulse in Pequot Lakes, as well as KCFB 91.5 FM in St. Cloud. Heuberger said unlike KLKS, MCBI is a non-commercial operation, and relies on listeners and business underwriters to provide its funding.
Pending a 30-day waiting period — which Heuberger said they are in the middle of — the sale should be finalized on Sept. 11, with Heuberger predicting The Pulse format to begin on Sept. 12.
“The increase in power by moving (The Pulse) from 100.1 brings it from 6,000 watts to 50,000 watts,” said Heuberger. “So the signal is much stronger and people who really want to hear The Pulse in areas of Brainerd and weren’t able to get it before can now without the interference.”
Heuberger said the signal strength and The Pulse will reach as far south as St. Cloud and north of Walker. The format of The Pulse will remain the same, a Christian contemporary music format, and Heuberger said he hopes to sell the 100.1 station but will look into another Christian program for that station should a sale not develop.
And even though the station is moving, Heuberger said they will continue to broadcast out of the same facilities in Pequot Lakes and send their signal to Breezy Point.
“I have the utmost respect for Bob (Bundgaard, Lakes Broadcasting general manager) and the station they’re programming,” Heuberger said. “They have locally produced for the area for years. And while they are commercial, we aren’t so it’s a big move for us.
“But we are still keeping true to the local broadcast. Still keeping it all local.”