Minnesota teenagers in grades 9–12 who produce 30-second TV public service announcements promoting seat belt use could win $1,000 and see their commercial air during the televised MTV Video Music Awards in 2012.
The Buckle Up, Teens! TV Commercial Challenge contest is sponsored by the Minnesota Department of Public Safety (DPS) Office of Traffic Safety and AAA Minnesota/Iowa. The deadline for entries is April 23. Rules and entry forms are online at ots.dps.mn.gov.
The contests’ finalists will be selected by DPS and AAA Minnesota/Iowa for a public online vote in May. AAA Minnesota/Iowa will award first-, second- and third-place winners with $1,000, $600 and $400, respectively.
Traffic crashes are the leading cause of death for teens in Minnesota due to driver inexperience, risk-taking behavior, distractions, night driving, speeding and seat belt non-use. In Minnesota during 2008–2010, 100 teen vehicle occupants (ages 13–19), were killed and 39 were belted. Another 483 teens were seriously injured in crashes and 229 were belted.