Faced with a changed economy and expansion that appeared to be one restaurant too many, Matty’s will close this month.
The first Matty’s saloon and restaurant in Lake Shore will close Feb. 26, seven years to the day after it opened in 2004. Saturday is the last day for the Brainerd restaurant on Highway 210 near the Brainerd Lakes Regional Airport. The Matty’s restaurant in Walker, which may have proved to be the undoing of them all, closed about a month ago.
For owner Matty Walsh, it was time to let go.
But the decision was difficult.
“I had good intentions of trying to keep all of them,” Walsh said of his restaurants. He owns the business, as well as the buildings. “Sometimes you’ve got to know when to quit.”
Walsh said he reached that point as he was stretched to pay suppliers and the financial strain took its toll.
“You can’t think about anything else,” Walsh said. “Not being able to pay people, it’s just awful.”
At some point, the question becomes how deep in debt to go while waiting for the economy to turn. Walsh said it was a question of being in a worse position later, or letting go now.
“You get to a point you can’t buy what you need to keep going,” Walsh said. “Pretty soon, it’s too much. It catches up to you.”
Walsh said he talked to a lot of people who had done it the other way and waited too long.
“The human spirit wants you to not quit, not give up,” Walsh said. “It’s a tough decision. It’s tough to get yourself to that point where you know you’ve lost it.”
At its peak, the Matty’s restaurants employed 47. The restaurant was known for its sunfish sandwich, variety of burgers and sweet potato fries. Walsh said his goal from the start was to provide high-quality familiar food with a gourmet twist and service. The portions were generous. The atmosphere was casual.
Things were going so well, Walsh expanded to his native Brainerd in 2007. He wanted to open a restaurant in the city for a long time. While the site by the airport had some wondering if it was just too far from the city and not enough on the beaten track, Walsh said the location wasn’t a problem. It was the economy, he said.
The tipping point came with Matty’s expansion to Walker. Walsh loved the city. He opened a restaurant in the downtown in 2009.
“I took a gamble and I rolled the dice on Walker,” Walsh said. “I thought it was a great opportunity.”
Looking back, Walsh said he would have waited on Walker had he known how bad the economy was going to get. Without Walker, Walsh thinks the restaurants would have survived in Lake Shore and Brainerd.
Walsh said the Brainerd restaurant continued to draw about 90 people a day, divided between lunch and supper, but there was a 30 percent to 40 percent drop per check as customers cut back on how much they spent.
That the recession had hit Brainerd was evident. The winter of 2010 was worse than a tough 2009, Walsh said.
“You might see a market rebound, but we are really two years away,” he said. “It’s going to be our rebound in two years. These are some of the toughest times I heard from people, worse than last year. ... Most people I’ve talked to have never been here before. You just do the best you can.”
In an area that relies heavily on real estate, construction and tourism, Walsh said the recession’s toll is particularly visible here.
“I can sit here and blame everything,” Walsh said. “It is what it is. I took some risks. I made some mistakes and couple that with the economy — when you take the whole thing really it was the perfect storm for me.”
Walsh said when the economy is doing well, a business is able to recover from risk, such as the Walker expansion. This economy wasn’t forgiving. But without taking a risk, Walsh said an entrepreneur is also avoiding reward.
“I was fine until this year,” he said. Walker didn’t prove to be the draw Walsh hoped it would be. Brainerd’s customers were cutting back on spending. Even in Lake Shore, gone were the lunch crowd construction crews previously there building million dollar homes. But while Lake Shore continued to be healthy, Walsh said the other two restaurants took it down over the course of a year. Now he is working through bankruptcy and is underwater on real estate investments, owing more than their current value.
“It only took a year,” Walsh said. “Had I had more time I would have been fine.”
Walsh said there were changes he could have made with smaller portions, or cutting back on quality of ingredients, or cutting back on hours. But those have risks as well, he said, in terms diminishing customer expectations. Walsh did provide discounts in Brainerd with a special as a bargain, but customers were coming for the regular menu draws.
“I already had low margins on my food,” Walsh said, adding it was hard to discount further and still make money and stay within his own concept for the restaurant. Prices for a meal with a burger and fries could be about $10.
While it’s been a humbling experience, Walsh said he learned from the adversity.
“You look on paper and three years ago you’re a millionaire and three years later there is no equity left in any of them and you’re upside down,” Walsh said. “That’s the reality of this economy.”
He’s thought about what he would do differently.
“The way we all do business now compared to what we did four years ago is totally different,” Walsh said. “People are more money conscious.”
Walsh praised his staff and thanked his customers. Now, he said, the measure is making it through, staying positive and moving forward.
While this dream is over, Walsh said he is hopeful he’ll be able to continue his passion of providing a dining experience for people. That may mean finding an investor, moving to a larger market or working in the meantime until another opportunity presents itself.
“I don’t know what my options are at this point,” Walsh said. “I don’t want to think about not doing this.”’
RENEE RICHARDSON may be reached at renee.richardson@brainerddispatch.com or 855-5852.


Comments (32)
Add commentSad
Matty's hamburgers were to die for! I loved them..but I have to disagree with him saying his Brainerd establishment's location wasnt his problem.. I never went there often because of the drive.
Hwy 210???
He should have seen the writting on the walls before he even moved into the location on 210-----there has never been a successfull business in that location and building--anything that lasted for more than a few years anyway! Thought it a poor business move when done, now know for sure it was.
business friendly?
just had friends that went under too. the hardest part was property taxes,estimated quarterly income taxes,unemployment taxes,insurance and paperwork-fed & state! so lets raise taxes and increase welfare roles-that really works?
Real Estate Investments?
"and he is underwater on real estate investments, owing more than their current value."
Wonder how much of the reality here is tied in this one little statement in the article. Not a good practice to buy on credit with little to no $$ down, good economy or bad.
We had several cases where we walked away from the lakeshore location as it was too busy. Visited the 210 location often.
Glad to see that no mention of the smoking ban was made. We never visited either place before the ban was enacted. The ban opened up those types of establishments for us and we visit them due to the lack of smoking.
Not the Whole Truth
"Economy Claims More eating Spots", more like Poor Decisions Claims More Eating Spots. It's always easy to blame the economy on poor decisions.
anyone remember Hasse's?
in that same location on # 210 for YEARS
= highly successful
Matty's had promise as it was similar. Did he get too big too fast (3 locations?) Any other time other than now and he would have done well. Sad. I miss the Varsity, also.
Ditto windyhills on the no-smoking, I've gone many more places with the smoking ban in effect. The place before Varsity the smoke was so thick you could cut it when you walked in, so I backed out, despite the good food there.
Best Burgers
Thanks Matty for the best burgers in town for the last few years! Back to Burger King.
Not true, "1retiredguy2".
Not true, "1retiredguy2". Hasse's did well until his passing. And before him, the Dew Drop Inn. And some of us are old enough to remember Spaghetti Joe's. Awesome food. I agree with blaming the economy. As sad as I was to see "Gary's" close in Ironton I knew I've become one of the many who just can't afford to eat out anymore.
I never went to the Lake
I never went to the Lake Shore site because of the drive morquinn, so maybe it was the Lake Shore location that was the problem.
Matty's was a good place, we
Matty's was a good place, we really liked having it close in Lake Shore, great food consistently...I'm sure Matt will find other opportunities. Who knows, maybe right down the road on 77 from the Lake Shore location, maybe a little place on the lake? Things always change.
RIP MATTY'S
Great food, but I would argue up and down about his line of low margins on food. At $10, he was making at least $6. He could've offered lower priced options with smaller portions. Although, I do think that location was crucial. I look around the area and there were/are numerous spots closer to or even or in town that, while may have cost a little more, would've generated more traffic as well. Tough to go out on 210, order, eat and get back all in an hour.
Here's hoping that things turn around for him and we can enjoy Matty's again sometime soon.
Stopped eating there
I stopped eating there when I found that the famous "Sunfish Sandwich" was none other than Tilapia.... I dislike it when a place misleads it's people.
In other news...
Meanwhile the public unions continue to rape and pillage the economy. Fortunately, govenors of New Jersey and Wisconsin stand up to them with their out-of-control retirement and healthcare perks. Schools were shut down today in Madison so folks could show their solidarity with demonstrations.
Isn't that special. Coming to a state capitol near you.
Yep work 20 yrs get a
Yep work 20 yrs get a pension.
location
Matador, I know that the lake shore establishment is further away, but the were many other places around there where you might of been at to stop by and eat at Mattys.. for instance, Gull Lake.. coming off the lake and wanting something to eat..easy peasy. The brainerd location had nothing, there is nothing in that direction that would make you stop there to eat. Resorts surround the Lake Shore Mattys, much more convenient. Well at any rate, it did have the best burgers anywhere..wish I had one right now :)
cross hairs
you mean like the GOP did to that young woman DFL candidate on the range ?? (special election was on Tuesday)
they used a gun in a special mailing against her.
by the way........she won :)
I am against all use of cross hairs after AZ
never assume (you know what that means) to speak for me
never
Wisconsin public workers unions
I think the real truth is still a little elusive here; many of these union people are stressed by the fear of the unknown, especially fear of the masses. But I also think right now is the time for them to stand down...there is too much to lose with public opinion so aligned against them.
If there isn't an effective grievance redress plan, I'm sure that will become apparent soon enough. While my heart grieves for a few people who will be hurt while the public there learns this, maybe there isn't any other option.
And if it turns out that Wisconsin's residents generally want to compete with Alabama and Mississippi for the bottom, I suppose they'll eventually get what they want anyway. Isn't it lovely that the folks who complain the loudest usually haven't got any answers? Of if they do, its to "hide their light under a bushel" and withdraw from society!
I think what we are seeing is
I think what we are seeing is the final assault on the working class. You'll notice that the union bashers here and everywhere else are completely silent on the topic of how the criminals of Wall Street who destroyed our economy but walked away with billions were never and will never be held accountable.
Why do they hate American workers so much?
confused
If you own the building how can it be foreclosed on?
Confused?
Matty's name is on the tax rolls but who holds the mortgage?
Support
Matty- We drove from the cities to have burgers at your Lakeshore place and we would reccomend Matty's to all our clients. we just took our head chef to your place a week ago because he had never been there. He loved it and loved what you had going on. We're in great hope that you can somehow keep this or re-open it. We are behind you 100% and ignore the negative blogs. Unless someone is in your shoes, they have no idea what they're talking about and your spot and staff were Excellent!!!!!
elections have consequences
and now Wisconsin will find out what happens then they elect tea party Governors (thank God that Emmer lost in MN or we would have the same situation - remember? the guy that thought waiters could live on their tips?)
Enough cuts and they will all drive us back into a recession, perhaps even a depression. Take an Economics class and pay attention.
Matty's
Very sorry to hear this news as we frequently dined at the Lake Shore location. We enjoyed the wonderful menu - the Sunfish burger was a favorite, and yes it was well known that Tilapia taste superior to Sunfish, and the local touch of humor was apprecitated. Also we enjoyed that staff and the great blues on the sound system. This was a great formula that could not be found outside of the Brainerd Lakes Area. Hope Matty's entrepreneurial spirit will allow him to give it another go!
Sad News
Very disappointed to hear that Matty's will be no more. My personal theory is the loss of Lindsey the Bartender was devastating for business. See you guys on Saturday morning for breakfast before hitting the icy links.