I realize I'm outnumbered.
I'm one of a handful of people in Minnesota, and probably North America, who actually cares about soccer, and probably part of an even lesser number who cares about women's soccer.
Although...with the NBA AND NFL locked out or shutdown...whatever they do...things could change for soccer ratings. You can only watch so much baseball.
People typically don't like "girls' soccer." It's slow. It's less physical than the men's side. They don't score enough goals. They're women. Women playing a men's game.